Logo & branding for the arts and culture festival “Čačanska Rodna”

“Čačanska Rodna“ is a festival taking place in the Serbian town of Čačak. Exibitions, concerts, theatre plays, poetry nights and sport events will take place through out the year 2023.

CLIENT: City of Čačak, www.cacak.org.rs

Typographic version of the logo

Inspiration

Plum sort (Čačanska Rodna) which this city is known for is used to source the main purple colour for the brand. This is also why leaf motif was incorporated into the logo design.

Main logo design

Poster designs

Four logo designs for festival programmes

(In Freedom, At Crossroads, On Morava River, On Cobblestones)

Brand guide

My role in this project:


Art Direction
Logo design
Branding
Brand guide design

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