Branding for the luxury
beauty salon “Vitamin“

Vitamin or VTMN is a high end beauty salon in the centre of Belgrade, opened in 2019. Client already had a logo but lacked a cohesive visual language to share their values with public. This is why they approached me with a request to develop a branding language and design promotional materials for the gala opening. In the brief client has proposed using a molecule structure of vitamin A as the main motif for this branding. I used graphical representations of the molecule but also used it as a point of inspiration for developing a clean, scientific and immersive visual language.